“The ultimate goal of farming is not the growing of crops, but the cultivation and perfection of human beings.”
~ Masanobu Fukuoka
What we’re about – our mission
We love food. Talking about it, buying it, cooking it, eating it. But most importantly, we love wholesome food that will nourish and sustain us.
We believe nutrition should be simple. You don’t need to know the difference between spelt, farro and freekeh; or what a kombucha scoby is–we’ll educate you!
We believe in celebrating our growers, producers and suppliers. We want to reduce food miles and provide a more direct link from our farmers’ paddocks to your family’s pantry.
We want to create an in-store and online food shopping experience that takes you out of the city, walks you onto the farm, offers you a cold pressed juice, and then opens up its pantry for you to have a forage through.
A marketplace experience that must be enjoyed by all. We strive to challenge the traditional methods of shopping and allow you to buy as much or as little as you need.
Ethically sourced and ecologically sustainable foods. From the paddock direct to your pantry.
Find our Farm sheds in your local shopping village or shop with us online.
We have systemised our in-store bulk food experience and wish to grow The Farm family worldwide. Get in touch if you would like to discuss owning your own Farm Shed or working with The Farm Wholefoods.